YOUR SHORT-FORM STUDIO

Turn long videos
into reels ready
to post.

Find clips with AI, edit them your way, and prepare the cover and posting copy. Publish or schedule to YouTube and Instagram from one workspace.

See how it works

Private beta · Applications reviewed before access

AI does the first pass. You keep the final say.

  • Meta Tech Provider
  • YouTubeYouTube Shorts
  • Google Drive & Dropbox
  • Private by default
ONE RECORDING. YOUR NEXT POST.
SAMPLE FOOTAGE
YOUR FOOTAGE · 16:9
YOUR REEL · 9:16
01 / CREATE

Find the clip.

Your recording becomes a starting point for your next reel.

Looping sample footage · Muted for preview.

01 / START WITH YOUR RECORDING

Find the parts worth
turning into clips.

Upload a podcast, interview, lesson or product recording. Let AI find highlights, bring related passages together, or choose the timestamps yourself.

ONE RECORDING. THREE WAYS TO CREATE.ILLUSTRATIVE SAMPLE
01 / YOUR RECORDING00:10 · 16:9
SOURCE SAMPLE
00:0000:10

“What’s the most overrated
productivity advice?”

One short conversation. Explore what you can make from it.

02 / CHOOSE HOW TO CREATE

9:16 · SELECTED EXCERPT

FIND THE MOMENT

A good line.
A clip to build on.

Give AI a brief and a target length. Review its suggestions, then take your pick into the editor.

EXAMPLE BRIEF

“Find the funny take on productivity.”

Sample highlight · 00:03.25–00:09.25
Reply + punchline · pause shortened

YOUR CLIP. YOUR CHOICES.

Make it look and
sound like you.

Choose the captions, shape the title, change the frame and bring your own music. Get the words right. Lead with the moment you choose.

ONE CLIP. SIX WAYS TO MAKE IT YOURS.

01 / 06
CAPTION STYLES01
VoltWord PopClean White

Your words. Your style.

Switch the caption look. Keep your own voice.

TITLE BAR02
Pinned title bar rendered by ReelFyreRounded title rendered by ReelFyreClean title rendered by ReelFyre
Pinned barRounded labelClean text

Give it an opening line.

Make the headline, colour and treatment yours.

FRAMING & LAYOUT03
Close-upSplit screenBlurred edges

Keep the right people in view.

A close-up, a shared frame or the whole picture.

YOUR MUSIC04
ORIGINAL SPEECH
↥
Choose your audio fileStart with the original speech
♪
OriginalUpload a trackChange the track

Bring your own soundtrack.

Upload, replace and mix a track beneath the voice.

CORRECT THE WORDS05
CAPTION TEXT

feel steady

Select a word to correct

Get every word right.

Fix a caption. See the change in your video.

OPENING TEASER06
YOUR TEASER · FIRST
MAIN CLIP
2.3 SEC
Teaser
A strong moment, later in the clip.↗
Your selectionTeaser firstThen the main clip

Lead with your strongest moment.

A short teaser first. Then the main clip.

02 / MAKE THE CUT YOURS

Shape the reel,
down to the details.

Move beyond the first cut. Frame every speaker, build your sequence and layer in the details that make it yours.

Design studio conversation Up to date
9:16Layout: One over twoFollow the speaker: OFF
Browse LibraryView this clipSave to Library?ShareDownload
THREE-PERSON FRAMING01 / 06
RESULT · 9:16
00:00 / 00:08
YOUR TIMELINE

Original recording → three-person layout

Framing
00:0000:0100:0200:0300:0400:05
Layout
Video
Audio
Captions
Overlays
+ Text+ Picture or video+ B-roll
The picture changes. Your original voice stays underneath.

Start with the original recording.

Illustrative editor walkthrough with rendered sample footage · Captions use ReelFyre’s Word Pop preset.

Control the cut

Trim, split and rearrange on the timeline. Play it back and undo changes as you go.

Refine the look

Style your captions, adjust the crop and give suitable clips captions behind the subject.

Keep your signature

Save your fonts, colours, logo and caption style for the next reel.

Quick edits on your phone. The full timeline on your computer.

03 / AI FOR THE FINAL DETAILS

Your reel is ready.
Now get the
post ready.

Give your reel a cover and words that introduce it. Let AI prepare the first draft for YouTube and Instagram. Review it, make it yours, then choose when to share.

A cover that sets the scene.Explore AI cover options for your reel.

The right words for each platform.YouTube titles, descriptions and tags. Instagram captions and hashtags.

Your review. Your final say.Edit any suggestion before you share.

Download your chosen cover and apply it using the platform’s supported cover controls.

YOUR POSTING KITEXAMPLE OUTPUT
Studio conversation · 6-second reelReady for your review
AI-generated cover: Make it useful, with the studio speaker
Download cover
TAGS

creative processdesign processturn ideas into action

A first draft. Make it sound like you.

04 / FINISH THE JOURNEY

Ready for YouTube.
Ready for Instagram.

Review the details, choose your accounts and decide when to share. Post now, or book a time and see your next posts together in Calendar.

Your finished MP4 is always yours to download.

YOUR NEXT POSTSILLUSTRATIVE WALKTHROUGH

WHERE THIS REEL GOES

One reel. Your channels.

TITLE

Make something people can use

Audience: Not made for kidsVisibility: Private
Review the settings for each platform.

Illustrative workflow · Demo accounts and example bookings · No posts are sent from this page.

Direct publishing requires eligible connected accounts and platform permissions. Cover controls vary by destination.

ALREADY EDITED? START HERE.

Bring your reel.
Give it your signature.

Start with a video you’ve already edited. Apply your saved logo, fonts and colours, then move straight into the cover and posting copy. Different clips. The same signature.

YOUR LOOK, READY TO REUSE
APP STARTER THEMES
YOUR FINISHED REELS
Bring your video→Apply your look→Prepare the post

App starter themes · Scripted on-screen text on silent footage · No generated speech.

TRY THE WHOLE WORKFLOW

Bring your footage.
Get your next post ready.

Bring a recording, or start with an edited reel. Find your clip, make it yours, prepare the details and choose when to share.

From a recording From a finished reel
PRIVATE BETA

Your next post
starts here.

Tell us what you want to create.
Applications are reviewed before access.

Already invited? Log in
  1. 01
    Find the clipStart with your recording.
  2. 02
    Make it yoursYour cut. Your signature.
  3. 03
    Prepare the postCover and copy, reviewed.
  4. 04
    Choose when to sharePublish or schedule.

MORE TO COME

Coming soon · Not included in the November 1 release.

  • DM automation
  • Instagram analytics
  • Facebook posting

BEFORE YOU GET STARTED

A few practical
questions.

From your first upload to your next post.
Here’s what to expect.

Still have a question?Talk to the team hello@sandmatter.com
What can I start with?

Upload an MP4 or MOV recording—a podcast, interview, lesson or product video. Already have an edited reel? Bring it straight into branding and post preparation.

Use footage you own or have permission to use. YouTube video imports are currently paused.

Explore the starting point
How much control do I have over the result?

You choose the final cut. Review AI suggestions, correct and style captions, adjust framing, change the title bar and add your own music. Use the full editor to trim, split, rearrange and layer your sequence.

Quick edits on your phone. The full timeline on your computer.

Explore the full editor
What does AI prepare for my post?

A YouTube title, description and tags. An Instagram caption and hashtags. And cover or thumbnail options to introduce your reel. Review the suggestions and change anything before sharing.

Download your chosen cover and apply it using the platform’s supported cover controls.

See the posting kit
Can I publish to YouTube and Instagram?

Choose either platform or both, review the details for each, then post now or schedule for later. Calendar brings your upcoming posts together. You can also download the finished MP4 and upload it yourself.

Direct publishing depends on eligible connected accounts, platform permissions and approvals. Available destinations and settings are shown in the app.

See publishing and scheduling
Will anything publish without my approval?

You choose the accounts and confirm posting or scheduling. A scheduled post can run while you’re away—you don’t need to keep ReelFyre open.

If you turn on a posting schedule, approving a clip can book the next available slot. Review, move or cancel upcoming bookings in Calendar.

Explore the Calendar example
How do AI credits work?

Credit use depends on the action. Check the estimate shown before you start, and review your available balance in the app.

During private beta, credits are granted by the team. Contact us if you have a question about your allowance.

Ask about beta credits
How do I get access?

Request early access and tell us what you want to create. We review applications before inviting creators and small teams into the private beta. If approved, we’ll email your login details.

Applying doesn’t automatically grant access. Already invited? Use Log in.

Request early access

CREATED WITH REELFYRE

See what your footage
can become.

A place for real clips created by people using ReelFyre. Creator videos and credits will appear here.

YOUR FOOTAGE. YOUR FINAL SAY.

From your recording
to your next post.

Find the clip. Make it yours. Let AI help with the final details,
then choose when to share.

Private beta · Applications reviewed before access

PRIVATE BETA

Your next reel
starts here.

Tell us what you create and what you want to try. Required questions take about a minute.

We’ll send a request confirmation here, then login details if approved.
A little more about your workflow Optional

Helps us understand your tools and plan useful beta tests.

We’ll review your request. Submitting doesn’t automatically unlock the beta.

Already invited?Open ReelFyre